Terms of Service

1. Eligibility & accounts

• You must be at least the age of majority in your jurisdiction and legally able to enter into a contract. If you use the Service on behalf of a business, you represent that you are authorised to bind that business.
• You are responsible for the activity under your account and for keeping your credentials secure. Provide accurate information and keep it up to date.

2. The Service

Alado connects to a WhatsApp Business number you control, through the official WhatsApp Business Platform operated by Meta Platforms (WhatsApp Business Platform), and uses AI models provided by Anthropic to answer messages from your customers based on the information you provide (your “Knowledge Base”). Each AI reply sent to a customer consumes one credit. You can pause the assistant at any time.

3. Credits, purchases & billing

• Credits are a prepaid digital entitlement used solely within the Service. They have no cash value, are not a currency, and are non-transferable. One credit is consumed per AI reply delivered to a customer; hand-off messages and replies that fail to send are not charged.
• Prices are shown at checkout in the stated currency and may change over time. Applicable taxes may be added.
• Payments are processed by our payment providers, Stripe (payment processor) and Dodo Payments (merchant of record for purchases made through its checkout). The provider that handles your purchase is shown at checkout and on your card statement. By purchasing, you also agree to that provider's terms. Credits are added to your balance once your payment is confirmed.
• Refunds are handled in accordance with our Refund Policy.

4. Your WhatsApp number and Meta’s policies

• You must own or be authorised to use the WhatsApp Business number you connect, and you are responsible for your Meta developer app, WhatsApp Business Account and access credentials.
• Your use of WhatsApp through the Service is subject to the WhatsApp Business Messaging Policy and Meta’s commerce and platform terms. Meta may restrict or suspend numbers that violate its policies; we are not responsible for such actions.
• The Service only sends replies to customers who have messaged you. You may not use it to send unsolicited or bulk marketing messages.

5. Acceptable use

You agree not to use the Service to:

• send spam, unsolicited messages, or content that is unlawful, deceptive, defamatory, hateful or harassing;
• provide legal, medical, financial or other regulated advice through the assistant without appropriate licences and disclaimers;
• impersonate another business or person, or mislead customers about who they are talking to;
• collect or process customer data you are not legally permitted to collect;
• infringe anyone's intellectual property, privacy or publicity rights;
• attempt to disrupt, reverse-engineer, scrape, or gain unauthorised access to the Service or use it to build a competing product.

You are solely responsible for the content of your Knowledge Base and for reviewing the assistant’s replies. We may suspend accounts that violate these Terms or that generate excessive complaints.

6. Customer data & your responsibilities

• As between you and us, you are the controller of your customers’ message data and we process it on your behalf to provide the Service, as described in our Privacy Policy.
• You are responsible for providing any notices to, and obtaining any consents from, your customers that applicable law requires for an automated assistant to handle their messages.
• You grant us a limited licence to process, store and transmit your Knowledge Base and conversation data as needed to operate, secure and improve the Service. We do not use it to train AI models.

7. AI output

The assistant generates replies automatically from your Knowledge Base. AI output may be inaccurate, incomplete or unsuitable. We design the assistant to answer only from the information you provide and to hand off when it is unsure, but we do not guarantee any particular reply. You remain responsible for commitments made to your customers, including prices, availability and delivery promises.

8. Intellectual property

The Service, including its software, design and branding (excluding your content), is owned by Alado LLC and protected by law. We grant you a limited, non-exclusive, non-transferable licence to use the Service in accordance with these Terms.

9. Third-party services

The Service relies on third parties including Meta Platforms (WhatsApp Business Platform) (messaging), Anthropic (AI models), Stripe and Dodo Payments (payments) and Google (sign-in). Your use of those features may be subject to their respective terms and privacy policies, and the Service depends on their continued availability.

10. Disclaimers

The Service and all AI output are provided “as is” and “as available”, without warranties of any kind, express or implied, including fitness for a particular purpose, accuracy, or non-infringement.

11. Limitation of liability

To the maximum extent permitted by law, Alado LLC will not be liable for any indirect, incidental, special, consequential or punitive damages, or loss of profits, data, customers or goodwill, including losses arising from replies sent by the assistant. Our total liability for any claim relating to the Service will not exceed the amount you paid to us in the three (3) months before the event giving rise to the claim.

12. Indemnification

You agree to indemnify and hold Alado LLC harmless from claims, damages and expenses arising out of your Knowledge Base, your customers’ data, your WhatsApp number, or your use of the Service in violation of these Terms or applicable law.

13. Suspension & termination

You may stop using the Service and disconnect your number at any time. We may suspend or terminate access if you violate these Terms or to protect the Service, WhatsApp users or other customers. Sections that by their nature should survive termination will survive.

14. Changes

We may modify the Service or these Terms. Material changes will be posted here with an updated date. Continued use after changes take effect constitutes acceptance.

15. Governing law

These Terms are governed by the laws of the State of Maryland, United States, without regard to conflict-of-laws rules. Disputes will be subject to the courts of the State of Maryland, United States, unless applicable law requires otherwise.

16. Contact

Questions about these Terms? Email [email protected].